― magazine ad mockup
The brief was to integrate the Louise Hay quote, “Somewhere someone is looking for exactly what you have to offer”, representing the main aim of the company: offering small and medium-sized enterprises the opportunity to gain visibility by having a web presence.
In a forest of buildings like the city of London, the quote lines emerge like skyscrapers, partly hidden, like those SMEs we were targeting. I realised that rotating the canvas would make everything more visually engaging.
I also created online ad banners for the BA website, trying not to lose the original concept because of the much smaller and narrower format, here's an example:
