ROLE
Brand Identity · UI/UX Design · Prototyping
Brand Identity · UI/UX Design · Prototyping
SCOPE
Branding · App Flow · Interface Design · Interactive Prototype
Branding · App Flow · Interface Design · Interactive Prototype
THE CONCEPT
Dream Chaser is a goal-setting app built around the familiar game of Truth or Dare, encouraging users to confront what they really want and take action towards it.
The project brought together brand identity, UX strategy and interface design, with the challenge of making a relatively sophisticated journey feel intuitive rather than overwhelming.
Logo evolution — from hand-drawn leaf to simplified brand mark
FROM IDEA TO IDENTITY
The initial visual direction explored the world of dreams through surreal colours, hand-drawn elements and playful typography. During the process, the client noticed a small leaf within one of the concepts and suggested developing it further as a symbol of transformation — turning over a new leaf, leaving an old story behind and beginning a new one.
The detailed, hand-drawn leaf gradually evolved into a much simpler, vivid mark that became the foundation of the visual identity.
Early visual explorations — exploring the relationship between dreams, imagination and transformation
DESIGNING THE EXPERIENCE
The UI/UX phase was about finding the balance between the imaginative world of the brand and the practical needs of the user. The app's underlying flow was complex, so the interface needed to communicate each step clearly without overwhelming the screen.
I designed and prototyped more than 100 screens, learning and working with tools including Sketch and InVision throughout the process.
Working on the Dream Chaser interface in Sketch
