The first version of this mobile application required a full year of consistent effort, from the logo conceptualisation, to the app flow simplification and finally to its intricate development. The most challenging aspect has been to make it easy for the end-user to understand how it works without cluttering the screens.
The logo has been the result of a casual discovery. At first we all agreed on looking for something that would recall the child's mind and the dream world. Therefore my first concepts were full of surrealistic colour combos and sceneries, handwritten typefaces and scribbles.
The client spotted a tiny leaf in one of those and wanted to develop on that: “Chasing a dream is turning over a new leaf. It has to be an autumn leaf because it’s about life and death – death of excuses, death of an old story. And the new dream is a new insight, new idea, new story, new you.”
From a bi-dimensional but detailed hand-drawn leaf to a solid vivid red coloured one, the logo was born.
I played a lot with the imagery theme and the app backgrounds - then we opted for a solid green balanced with white and greys.
The UI/UX phase was an interesting one. While the research was fascinating, leading the project manager and myself to the most mind-blowing ideas, the mobile application could't actually have been too "dreamy" (see what I have done here), so we had to ground ourselves and think about the end-users already dealing with a pretty sophisticated flow.
I was still new to the app design world, but I was happy to learn through amazing tools such as Sketch and InVision. Eventually, I must have designed and prototyped more than 100 screens!
― here's me designing with Sketch
You can download the current version of Dream Chaser App from the App Store.
