When I was little I loved drawing and painting, crafting my own jewellery and making tiny objects for Barbie’s house. At school I was fascinated by history of art and my favourite period was the Italian High Renaissance. At some point I declared that growing up I wanted to be an architect. During my teens I started exploring the novelty that was (back then) the computer and got into graphic softwares and 3D effects, especially so after being amazed by the very first Pixar movies.
Fast forward a few years, I graduated in Industrial Design, branch of the faculty of Architecture in Florence, Italy, which made me a 360° designer - think product, interior and visual. I then moved to London, UK, for a MA degree called Applied Imagination in the Creative Industries at the Central Saint Martins College, during which I developed Creative Connectedness™, a series of events aimed at fostering social wellbeing through nonprofit creative engagements.
After honing my skills through graphic design freelancing, I worked my way up to the role of Creative Director in a tech start-up with offices in London and Berlin, where I explored the UI/UX world. A couple of years later I joined Amazon, specifically its Prime Now and Fresh brand design teams. I worked on various marketing projects, including Whole Foods Market store imagery, and global holiday campaigns which I led directly from the States at the Amazon HQ in Seattle, WA.
In 2019 I left the corporate environment as I felt drawn towards personal development, psychology and spirituality. I got certified in first and second degree Reiki, Japanese energy healing technique, and delved into what's known as "biohacking", which combines biology, neuroscience and nutrition to optimise one's well-being. At the same time I built my own creative brand and revived favourite outlets such as interior styling, photography and aesthetic storytelling.
I have been living in London for a decade, during which I met my soul mate and now husband, Laurence. We recently moved into a Victorian conversion apartment nearby the beautiful Hampstead Heath, where we love going for long walks all year round. We do enjoy the buzz of the city too, plus, being him a Sagittarius and me a Sag rising, we're always planning our next trip abroad. Head to my Instagram for more recent updates and don't hesitate to get in touch to work together!
