― 3D of the display space (window design agency's mockup)
I met and cooperated with the UK Amazon Marketing team and the window design agency to ensure that the content, tone of voice and imagery was all on-brand.
We opted to create a natural home environment setting up a living and dining room scene with a lived-in feeling (objects on tables, etc). A selection of Prime Now perishable and non-perishable products would be on display with PrimeNow bags on the floor as in 'just delivered' and a few more inside ready to be unpacked. The panel behind with cut-out windows and open door would divide the store from the display encouraging customers to engage with it as they would look within a real household. The HD screen would be playing a rolling animation showing how to the service, whereas the window round vinyls would carry key messages.
― Whole Foods Market main entrance with the display mockup
I then designed a composite lifestyle 100x200cm poster for the corner window visible from inside the store, as customers would walk in or exit it.
Here's the final outcome:
